by oana | Oct 8, 2024 | Article
We are diving into that dead-end moment when our attention drifts, our conscience heaves and it suddenly becomes obvious that, despite all our data prowess and creative might, we’re merely floating aimlessly in a sea of sameness. Mass distraction, manipulation, and...
by oana | Oct 8, 2024 | Article
Introduction This article argues that absurdity is a must for brands. That in an increasingly bland world dictated by algorithms, being weird and breaking the rules is more important than ever. Want to understand why? Well, let’s dive in. Algorithms rule More than...
by oana | Oct 8, 2024 | Article
Japan’s rich culture, safety, and renowned cuisine have long made it a top tourist destination. But recently, Japan has also emerged as a crucial market for global brands. The weakened yen and growing foreign visitors have fueled interest from companies looking to...
