How we work
Advisory.
We work directly with founders and leadership teams to unlock strategic IP, design scalable brand ecosystems, and turn visibility into long-term equity.
Intelligence.
Weekly reports, trend analysis, and strategic frameworks helping brand leaders understand what’s next, before it becomes obvious.
Community.
A curated membership for early-stage founders, ex-corporates transitioning into entrepreneurship, and freelancers building founder-led brands.
Partners
Our STORY
unmtchd. is a brand advisory and ecosystem platform founded by Oana Leonte — former PUMA, Disney, and Warner Bros. brand leader with 20+ years building global IP, licensing models, and cultural growth engines.
We work at the intersection of fashion, sport, and culture, helping brands move beyond campaigns and into IP architecture creating systems that turn attention into ownership, and ownership into long-term equity.
We help founders, operators, and legacy brands design ecosystems that scale across product, content, community, and partnerships.
Welcome to the meaning economy where IP is the new influence.
Contact Us
Looking to build, evolve, or scale your brand with depth? Whether you’re exploring advisory support, strategic collaboration, or joining the Collective, we’d love to hear from you.