How we work
Advisory.
We work directly with founders and leadership teams to unlock strategic IP, design scalable brand ecosystems, and turn visibility into long-term equity.
Intelligence.
Weekly reports, trend analysis, and strategic frameworks helping brand leaders understand what’s next, before it becomes obvious.
Community.
A curated membership for early-stage founders, ex-corporates transitioning into entrepreneurship, and freelancers building founder-led brands.
Partners
Our STORY
“I kept seeing brilliant brands leave their most valuable asset on the table.”
I spent 20 years inside Disney, Warner Bros., Nickelodeon, and PUMA — managing multi-million-euro IP portfolios and building franchises designed to compound over decades, not expire after a quarter.
What I saw, over and over: the brands that win long-term aren’t the loudest. They’re the ones that own something that can’t be replicated. They have architecture underneath — IP that works even when the campaigns stop.
I founded unmtchd. because the brands I believed in most kept undervaluing the most powerful thing they had. Not their product. Not their content. The intellectual property they didn’t know they owned.
— Oana Leonte, Founder
Contact Us
Looking to build, evolve, or scale your brand with depth? Whether you’re exploring advisory support, strategic collaboration, or joining the Collective, we’d love to hear from you.