What we do
Brand
Strategy.
Your brand got here on heritage and product. But if growth still depends on the next campaign, you’re renting attention you don’t own. We help brands find what makes them irreplaceable and build it into something that lasts.
Founder Advisory.
Too much noise, not enough direction. We find the idea at the centre of your brand, get clear on your vision, and build a roadmap that makes the next step obvious. Plus access to a private WhatsApp community of founders building with intention.
Workshops and Talks.
For leadership teams ready to think differently about what they’re building and why. We explore legacy building, unlocking strategic IP, and the role of meaning in creating brands that last in the age of AI.
20 years building iconic brands
across fashion, sports, entertainment and culture.
WHY UNMTCHD.
“I kept seeing brilliant brands leave their most valuable asset on the table.”
I spent 20 years inside Disney, Warner Bros., Nickelodeon, and PUMA — managing multi-million-euro IP portfolios and building franchises designed to compound over decades, not expire after a quarter.
What I saw, over and over: the brands that win long-term aren’t the loudest. They’re the ones that own something that can’t be replicated. They have architecture underneath — IP that works even when the campaigns stop.
I founded unmtchd. for the brands sitting on IP they don’t know they own. That’s the most powerful thing you have. And it’s the one thing no campaign can replace.
— Oana Leonte, Founder
Contact Us
Looking to build, evolve, or scale your brand with depth? Whether you’re exploring advisory support, strategic collaboration, or joining the Collective, we’d love to hear from you.