For the first time in its 25-year history, Pantone has chosen a shade of brown as its Color of the Year. Enter Mocha Mousse—a rich, neutral tone that stands apart from the vibrant or pastel shades that have dominated the past. This deliberate choice seems to capture...
In the midst of all the hype around AI, there’s something refreshingly clear in content in 2025: the human touch. The more AI we have, the more people crave genuine human interaction. As technology gets smarter, the value of real, authentic human connection only...
Jaguar, the iconic British luxury carmaker, has embarked on one of the most audacious transformations in automotive history. It’s not just a rebrand; it’s a complete overhaul of what the brand stands for. From ditching its petrol and diesel engines to embracing an...
Marta Moya Martin is a brand creator and advisor. She is passionate about creativity and creating and was recognized as one of the Top 100 Women Leaders of Spain 2023. She has a degree in Business Administration from ICADE, with extensive experience in the fashion and...
As we approach the 2024 Christmas season, marketers and brands face a unique landscape shaped by economic pressures, evolving consumer expectations, and rapid digital transformation. For senior marketers, understanding the nuances of these changes is essential to...
