Branding is changing, and we can’t ignore it. The allure of polished corporate identities is fading and giving way to imperfect but powerful personal storytelling. For decades, branding meant running a tight ship. Companies built elaborate style guides designed to...
We’ve all been there, stuck in a relationship that’s comfortable but ultimately going nowhere. A relationship that feels safe, predictable, and familiar… but lacks depth, excitement, or a real future. And nowhere is this more true than in brand strategy. For years,...
For the first time in its 25-year history, Pantone has chosen a shade of brown as its Color of the Year. Enter Mocha Mousse—a rich, neutral tone that stands apart from the vibrant or pastel shades that have dominated the past. This deliberate choice seems to capture...
In the midst of all the hype around AI, there’s something refreshingly clear in content in 2025: the human touch. The more AI we have, the more people crave genuine human interaction. As technology gets smarter, the value of real, authentic human connection only...
Jaguar, the iconic British luxury carmaker, has embarked on one of the most audacious transformations in automotive history. It’s not just a rebrand; it’s a complete overhaul of what the brand stands for. From ditching its petrol and diesel engines to embracing an...
