Rachael Higgins is the Founder of Because of Marketing, a marketing publication renowned for its coverage of the latest campaigns, collaborations, industry news and trends. She is a marketing professional, with a degree in International Business Management and...
Truth and authenticity are under constant attack. From fake news to disinformation campaigns, our society faces a crisis of ego, dishonesty, and hate. Amidst this chaos, authentic leadership emerges as a powerful solution, offering a beacon of trust, transparency, and...
Generation Alpha (Gen Alpha), born between 2010 and 2025, is emerging as a formidable force in the consumer market. A comprehensive trend report reveals how this demographic is set to redefine consumer behavior and market dynamics in the coming years. Defined by their...
By 2030, one in six people worldwide will be over 60. Traditional retirement models are buckling under the pressure of increased longevity and economic uncertainty. For marketers, founders, and brand owners, this shift presents both challenges and unprecedented...
Ezequiel Abramzon is the founder of LALO and a globally recognized brand consultant with 30+ years of creativity, branding, and innovation expertise across multiple industries. His career includes a transformative 22-year tenure at The Walt Disney Company, where he...