by oana | Oct 10, 2025 | Newsletter
This issue of The Brand Lab is sponsored by Planable, the social media management tool where teams actually collaborate, not just pass feedback around. Get instant input, approvals in one click, and a dedicated space to perfect content together. Earlier this year,...
by oana | Oct 6, 2025 | Article
A candid insider’s map into how product really gets made in sportswear and why adopting a creative director model would reconnect the pipeline to real consumers. How product actually gets made in sportswear In most legacy sportswear organizations, the...
by oana | Oct 5, 2025 | Article
It’s a warm evening in Paris. The Dior SS26 menswear show is about to start, but the energy isn’t just inside the venue. A few streets away, hundreds of students, stylists, and fashion lovers are gathered at Le Saint Denis, a local bar turned makeshift screening room....
by oana | Oct 3, 2025 | Article
Shopify just became one of the first major platforms to collapse the distance between conversation and conversion. Through a new partnership with OpenAI, users will be able to purchase directly inside ChatGPT. Etsy is also part of this rollout, giving millions of...
by oana | Oct 2, 2025 | Newsletter
This week Bad Bunny was announced as the artist headlining the Halftime Show of the Super Bowl. Everyone was expecting Taylor Swift to be the chosen one, instead we get Benito – and THIS is a much bigger story than expected. The NFL have been trying to globalize...
