Banana Republic Brings Its Archive to Life

Banana Republic Brings Its Archive to Life

Through the purchase of Abandoned Republic and the launch of a capsule curated by Marcus Allen, the brand turns nostalgia into narrative power. Banana Republic is bringing its history back on the market. This fall, the Gap Inc.–owned label unveiled Banana Republic...
Inside Kith Ivy

Inside Kith Ivy

Kith just entered its next era, and it doesn’t (only) involve sneakers or hoodies.It involves a $36,000 membership, a rooftop padel court, a Giorgio Armani spa, and an Erewhon tonic bar. Welcome to Kith Ivy — a private members’ club opening this fall in New York’s...
Adidas Steps Into Safety

Adidas Steps Into Safety

When Adidas announced it would enter the safety footwear market with a new line called Pro Work, launching in 2026, it caught much of the industry off guard. For decades, the brand has defined performance across sport, lifestyle, and streetwear, but never in...
Why Cultural Power is Residency.

Why Cultural Power is Residency.

This issue of The Brand Lab is sponsored by Planable, the social media management tool where teams actually collaborate, not just pass feedback around. Get instant input, approvals in one click, and a dedicated space to perfect content together. When Rhode launched...
The Brand Lab – Issue 6

The Brand Lab – Issue 6

This issue of The Brand Lab is sponsored by Planable, the social media management tool where teams actually collaborate, not just pass feedback around. Get instant input, approvals in one click, and a dedicated space to perfect content together. Earlier this year,...