by oana | Dec 10, 2025 | Article
There are moments when a partnership isn’t just a product drop, but a blueprint for where an entire industry is heading. The NFL’s new multi-year licensing deal with Jerry Lorenzo’s Fear of God is one of those moments. For decades, the league has been a merchandising...
by oana | Nov 13, 2025 | Article
In an industry defined by speed, saturation, and constant reinvention, few brands manage to hold their place — and their purpose — over decades. Gioseppo is one of them. Founded in Elche, Spain, in 1991, the family-owned footwear brand has become a quiet powerhouse of...
by oana | Nov 7, 2025 | Article
When H&M announced plans to scale its presence in Brazil and India, most headlines framed it as a strategic expansion, a natural step for a European retailer looking to offset slowing demand at home. But that framing misses the point. This is more about...
by oana | Nov 3, 2025 | Newsletter
This issue of The Brand Lab is sponsored by Planable, the social media management tool where teams actually collaborate, not just pass feedback around. Get instant input, approvals in one click, and a dedicated space to perfect content together. The Shift Sports used...
by oana | Oct 22, 2025 | Article
UK retailers have clawed back an estimated £17 billion in returns this year, according to Retail Economics and Oritain.On the surface, this sounds like an operational win, fewer fraudulent orders, tighter policies, better margins.But beneath the numbers lies a more...
