Legacy doesnât happen by accident. We help you design it.
We help you reconnect to the heart of your brand – what it stands for, why it matters, and how it makes people feel. Then we turn that essence into something lasting: a brand people trust, love, and carry with them.
Most brands
donât need another rebrand. They need more love.
You built a business that works. The numbers are growing.
The product is solid. But the brand? Itâs not keeping up.
â Your messaging feels disconnected
â Your visuals donât reflect where youâre headed
â Your team keeps asking for âmore meaning,â âmore emotion,â âmore heartâ
You need clarity. Alignment. A creative partner that helps you reconnect with the essence of your brand so people feel something again.
Because legacy isnât built on campaigns alone.
Itâs built on trust. Desire. Love.
Thatâs where we come in.
Who We Are
Weâre a brand strategy lab that focuses on the real stuff: meaning, memory, and long-term brand equity.
Founded by exâPUMA, Disney, and Warner Bros. brand exec Oana Leonte, unmtchd. brings big-brand strategy to businesses and brands that want to grow with meaning, not just marketing.
Because legacy doesnât happen by accident. We help you design it.
What We Do
We help you:
Clarify your positioning
Uncover what makes your brand truly unmatched. We help you identify your unique advantage, align it with audience needs, and carve out a space no one else can own.
Elevate or rebuild your visual identity
From logo to layout, we help you build a visual system that reflects your essence and scales with your ambition, whether itâs a brand refresh or a total redesign.
Design your go-to-market content ecosystem
We map out the content formats, channels, and rituals that support your brand narrativeâturning strategy into consistent execution that drives awareness, trust, and demand.
Define your messaging and tone of voice
Craft a brand voice that cuts through noise and builds trust. We develop your narrative, tone, and key messages so your brand sounds as strong as it looks.
Build scalable brand architecture
We structure your products, services, and content into a clear, expandable ecosystemâso your brand doesnât just grow, it grows with intention.
Strengthen your founder brand as a strategic growth asset
Your personal story is an unfair advantage. We help you articulate and amplify it to boost trust, authority, and long-term brand equity.
We donât stop at decks. We help you build the infrastructureâbrand, product, and personalâthat shows up consistently across content, channels, and culture.
Our Proprietary Process:
The Unmtchd.⢠IP Stack
A 3-step framework to turn your brand into a revenue-driving ecosystem.
Codify the IP
We start by extracting what makes your brand unmatched:Â your story, strengths, philosophy, and unique assets (trademarks). We organize them into a clear, ownable IP structure that forms the foundation of your brand identity and future growth.
Build the Ecosystem
From content and products to partnerships and platforms, we help you connect your IP across touchpoints. The result is a dynamic, interconnected brand universe that delivers value at every layer and builds long-term relevance.
Scale and amplify
We craft strategies that scale your brandâs impact through strategic positioning, channel alignment, and storytelling that resonates. Our focus is to grow your equity, attract aligned audiences, and drive sustainable momentum.
Our Strategic Offerings
1:1 Strategic Advisory
Custom strategic plans or ongoing guidance tailored to your brandâs next chapter.
IP & Ecosystem Mapping
Make sense of all your assets, ideas, and channels. Then structure them into a coherent, scalable brand universe.
Collaborative Brand Workshops
(Deep-thinking sessions to unlock positioning, campaign concepts, or brand evolution together).
Messaging Systems & Brand Architecture
Clarify your story, align your offerings, and design a brand people trust and remember.
Optional access to the Unmtchd. community and tools
Weâre a small, intentional brand strategy lab.
You work directly with Oana to reconnect with your brandâs essence, design with purpose, and build something that lasts â a brand people feel, remember, and believe in.
How We Work
RECONNECT.
Clarify your brand essence.
Whether youâve outgrown your origin story or lost touch with what makes your brand you, this is where we come back to the heart. We help you rediscover your brandâs essence â the story, values, and edge that made you start in the first place.
What you get:
Clarified Brand IP: your unique edge and essence
Audience clarity + cultural/category context
Story-led positioning framework
Messaging foundation (tone of voice, narrative arcs, themes)
Brand universe mapping (channels, content, offers, etc.)
A tailored strategy roadmap for what to focus on next
đ Perfect for brands feeling stuck, misaligned, or ready for their next chapter.
REBUILD.
Build alignment that lasts.
Over 6â12 months, we act as your strategic thought partner, guiding you and your team as you turn clarity into consistency. Whether you’re scaling, evolving, or shifting direction, weâll help you stay true to the core while adapting for whatâs next.
What you get:
Visual and verbal identity refinement
Asset and template guidance for rollout
Signature IP system design (your method, story, or model)
Brand playbook to guide internal alignment
Content pillars, storytelling structure, and repurposing system
Launch or activation roadmap (if relevant)
đ Ideal if youâre rebuilding internally, aligning a growing team, or preparing for scale.
REFINE.
Great brands build legacy.
This phase is for brands who already have a strong foundation â but want to sharpen, refresh, and evolve. Whether itâs a visual refresh, a refined messaging system, or new offerings that need integration, weâll help you elevate with intention.
What you get:
Monthly check-ins or ad hoc advisory with Oana
Content and brand storytelling feedback
Brand system upgrades (visuals, messaging, assets)
Internal workshops for teams (e.g., narrative, positioning, alignment)
Pre-launch reviews, campaign audits, and positioning tweaks
Strategy for new offerings or product lines
Roadmap for elevating brand consistency across touchpoints
đ Best for founders and brand leads who want a long-term partner in their corner as they evolve.
Who We Work With
LEGACY brands
Brands ready to evolve, whether youâre scaling direct-to-consumer or preserving decades of equity while adapting to whatâs next.
Founders
Visionary founders who care about what theyâre building, and want a strategic partner to help them build it right.
Brand/marketing leads
Brand and marketing decision-makers who need external clarity, creative strategy, and storytelling support that actually lands.
We also partner with early-stage brands on a mission. If the vision is big enough, weâre in.
You Also Get Platform Power
Being an Unmtchd. advisory client means tapping into more than just consulting.
You join an emerging platform designed to grow with you:
- Exposure to our growing community of brand-first creatives and marketers
- Strategic content distribution across LinkedIn, YouTube, and live sessions
- Access to top-tier marketing talent and future hiring pipelines
- Optional publishing and collaboration opportunities
- Even at this early stage, Unmtchd. is designed as a multiplier.
âIâve spent 20 years building beloved global brands like PUMA and Disney, brands that earn trust, spark emotion, and create real impact. Now I help founders and brand teams do the same – crafting stories, systems, and experiences that people donât just buy into, but believe in.â
Oana Leonte – founder of unmtchd.
What Weâve Helped Build So Far
Advised a fashion founder on brand architecture ahead of a new product line
Co-created a new narrative for a product founder launching a brand extension into community
Worked with a heritage brand to modernize messaging without losing authenticity
Guided a content creator through launching her brand as a scalable product ecosystem
Helped a wellness startup reposition from features to founder-led storytelling
Mapped the brand ecosystem of a D2C founder with overlapping offers and unclear hierarchy
Co-created a new narrative for a product founder launching a brand extension into community
Supported a beauty brand in defining their brand voice for Gen Z expansion
What People Say
Niall Cleaver
Since the very start of Cupsly, Oana has been there guiding me. She hasnât just given advice, sheâs helped shape the brand into what it is today. From the way we think about growth to the long-term foundations weâve put in place, her input has been game-changing.
Klarissa Rother
I had a strong vision but no clear direction. My brand, my offer, my message all felt like a blur.
With Oana, we clarified my positioning, my offer, and my marketing strategy â fast and to the point.
Adriana Caliri
Oana is pure genius. She doesnât just âdo brandingâ, she sees your business through the eyes of the people you want to serve, and helps you shape it so they instantly connect. We spent three powerful days creating our brand IP, and she and her team will be by our side all year.Â
Avital Eusgeld
Oana is such a breath of fresh air. She has the best energy and posses so much wisdom. Our consulting session was PACKED with actionable tips and advice and I came away knowing exactly what my next steps were. 10/10
Alexandra Lewandrowski
Oana is an outstanding marketer. Her strategic approach, creativity, attention to detail coupled with empathy, integrity and dedication to her team and colleagues make it an absolute pleasure to work with her. Watch this space.
Thomas Josnik
I highly recommend Oana for her exceptional drive, energy, and innovative mindset. Her boundless energy and forward thinking mindset consistently propel projects forward, while her relentless determination inspires those around her.
Ken Kralick
Oana is truly a gem of a person and a strong marketeer. She is thoughtful, considerate and genuinely kind to those around her. She’s also strong in her trade. We worked together on many initiatives and through it all, Oana was always weeding through the various potentials to highlight and then drive the best products with a strong story to tell for the brand.
Pauline Beroud
Oana has a deep understanding of the retail fashion industry, from trending, product conception to go-to-market strategy; both at local and European level. She is always on the look out for what’s next, making her a real value for any fashion brands.
Laurent Taieb
Oanaâs expertise in the apparel area with focus on mass market and fast fashion retailers alike was a great part of our success in the development of our franchises in Spain. She has a strong background in sales as well as product development with huge experience in licensing across various other product categories.
Letâs Build
This is not for everyone. But if you know your brand is capable of more, if you want to build something that will outlive trends, channels, and even you, then letâs talk.
Or, start inside the Unmtchd. Collective and build with the community: