Where Brand Leaders Go to Grow and Get Hired

The Unmtchd. Collective gives you access to insights, connections, and opportunities that move your career forward and help brands find unmatched talent.

What Our Members Say

“Everyone needs a community like this.”

JO BIRD

Creative Director & Brand Builder

“I was keeping dots unconnected when really connecting them up was more obvious than I thought.”

ADAM FAULKNER

Digital Strategist + Comedian

Never considered my brand narrative (or my NEW brand’s narrative) as IP-able. I’m super excited this new version of my business is growing legs.

ALICE BROWN

Creative Founder

The Collective was full of ah-ha moments for me. I’ve learned how to turn my brand story into a unique IP and scale it across platforms and audiences.

ANNA BERTOLDINI

Senior Brand Manager @ NielsenIQ

Inside The Collective

Members-only briefings breaking down the biggest shifts in brand strategy, collaborations, and culture.

Monthly deep-dive sessions where we unpack real brand challenges and frameworks with Oana and guest experts.

Interactive trend and career sessions focused on what’s shaping the future of brand marketing.

Exclusive reports, data, and playbooks helping you turn insight into action, whether you’re leading a team or shaping your next move.

Hey, I'm Oana!

After two decades leading global brands at Disney, PUMA, Warner, and Paramount, I realised something: the strongest brands aren’t just louder, they’re smarter.

Somewhere between performance dashboards and creative fatigue, the industry lost its sense of meaning. So I built unmtchd. as the platform I wish existed when I was inside those boardrooms — a space where brand strategy, cultural intelligence, and talent come together to shape what’s next.

Through our editorial, brand advisory, reports, and The Collective, we help brand builders and leaders gain the insight, access, and connections they need to grow their careers and create lasting impact.

If you’re ready to move past surface-level trends and be part of the future of brand building, you’re in the right place.

What You Get with an Unmtchd. Membership:

The Unmtchd. Collective is a private, high-signal space for brand leaders, strategists, and founders operating at the intersection of fashion, sports, and culture.
Inside, you’ll find the insights, access, and network that help you grow your career, strengthen your brand, and connect with the people shaping what’s next.

Monthly Strategy Calls

Live, founder-led sessions with Oana Leonte (ex-PUMA, Disney, Warner Bros.) and guest experts. We break down what’s working in brand building right now: frameworks, case studies, and real conversations that sharpen your strategic edge.

Weekly Webinars

Interactive sessions on positioning, brand marketing, IP strategy, and leadership.
Join live or on-demand to stay ahead of what’s actually moving the industry forward.

The Vault

Your on-demand library of everything we’ve ever taught.
Access all past webinars, strategy calls, and reports — anytime, from anywhere.

The Community

A curated network of brand leaders and creative operators who actually get it.
Ask questions, share wins, and collaborate inside our private Circle hub — no algorithms, no noise, just real exchange.

Early Access to Jobs, Briefs, and Collabs

We’re building a trusted bridge between brands and talent.
Members get first access to new roles, creative briefs, and collaboration opportunities from forward-thinking companies.

Brand Reviews & Hot Seats

Submit your brand, campaign, or ecosystem for live feedback from Oana and the community. Real-time insight. Real improvement. Zero guesswork.

What’s the ROI of joining unmtchd.?

You might be asking: Do I really need another membership?

You’re not just joining another group chat. You’re gaining access to a strategic advantage.

Inside The Collective, members tap into the insights, connections, and opportunities shaping the future of brand marketing. You’ll learn how the best in fashion, sports, and culture are building brand ecosystems that last, and how to position yourself to do the same.

You’ll also connect directly with the people creating those shifts: founders, brand leaders, strategists, and creative operators building what’s next.

Most importantly, you get seen—by the right people, in the right rooms.

You’ll use Unmtchd. for real things like this:

You’re leading a rebrand, but need strategic feedback before pitching it internally.

You post your brand story draft in the community. Members (including senior marketers and Oana) give you clear, honest feedback. You refine your pitch, align your team, and finally feel confident going into that leadership meeting.

You’re a founder with a great product, but you’re stuck when it comes to positioning.

You join a live strategy session on building narrative and IP. In 60 minutes, you unlock language you’ve been trying to find for months and walk away with a new tagline and content angle that actually gets traction.

You’re hiring someone to help with content, but don’t know where to find trustworthy freelancers.

You ask the community. Within
a day, you get 4 vetted recommendations plus tips on how to brief them well and avoid the usual hiring mistakes.

You want to meet other marketers who actually get what you do.

You join a niche circle inside the membership for creative leads, founders, or independent brand strategists. You share resources, ask for help, and get referrals. Two new friendships turn into real collabs. No awkward networking. Just alignment.

You’re running social or brand marketing and you’re out of fresh ideas.

You tap into the community’s Vault of campaign breakdowns, founder interviews, and swipe files. You borrow a strategy from a skincare brand post, adapt it to your own, and finally see your content cut through.

You’re thinking about making a career pivot or growing your own brand on the side.

You join a member call where someone shares their transition story. It gives you the courage to finally explore your next move. One DM leads to a coffee chat. Two months later, you’re working on your own thing, with support behind you.

You need to make your work visible inside the company, but don’t want to brag.

You learn how to translate marketing wins into language your CMO, CEO, and investors care about. One post in the community gives you the exact line to frame your impact and it lands in your next team review.

Who The Unmtchd. Collective Is For (and Not For)

Not every membership is built for the players shaping brand and culture.

The Unmtchd. Collective is for brand leaders, strategists, and creative founders who see brand as an ecosystem, not a campaign. It’s for those who think long-term, build with intent, and understand that ownership, IP, and culture are the real growth engines.

This is for you if:

  • You’re a brand leader or marketer ready to elevate your career in fashion, sports, and culture.
  • You’re a founder or creative operator building a brand that stands for something.
  • You want actionable intelligence, not recycled “personal branding” advice.
  • You’re done chasing trends and want to build long-term equity and credibility.
  • You see brand as both a career asset and a business engine
  • You’re here to show up, share knowledge, and grow.

This is not for you if:

  • You’re looking for AI-generated prompts and plug-and-play templates
  • You want quick growth hacks, not sustainable strategy
  • You’re only here to lurk, not contribute
  • You’re building a personal brand around “being a founder” without a real product
  • You don’t believe in IP, systems, or community

This isn’t for everyone. 

We’re keeping it exclusive.

unmtchd. is a curated membership for brand leaders, marketers, and founders shaping the future of fashion, sports, and culture. It’s for people serious about building lasting brand equity, advancing their careers, and connecting with others operating at the same level.

We believe in quality over quantity. Every new member is intentionally selected to keep the Collective focused, vibrant, and valuable. 

Employer paying for you? Learn more here.

Ready to join the Unmtchd. Collective?

Join a curated network built for people serious about brand, culture, and career growth. Inside, you’ll access executive-level insights, practical frameworks, and opportunities to connect with the most forward-thinking minds in the industry.

This is your backstage pass to the strategies, tools, and relationships driving the next generation of brands.

€499

per year billed annually or €49/month

Includes a 7-day free trial — cancel anytime, no pressure.

Here’s what you get:

  • Access to the private Unmtchd. Community on Circle

  • Weekly live strategy webinars with Oana and guests

  • The Vault – our full archive of workshop replays, toolkits & frameworks

  • Member-only brand audits, hot seats & feedback sessions

  • Monthly strategy calls with Oana to unblock, refocus, and level up your brand

  • Exclusive swipe files, brand ecosystem templates, and positioning resources

  • Priority invites to Unmtchd. events & brand-building intensives

Your questions answered

What does an Unmtchd. membership include?

A membership to Unmtchd. gives you access to a curated professional network for brand leaders, strategists, and founders shaping the future of fashion, sports, and culture.

Whether you’re leading a team, scaling a business, or evolving your career, the membership provides the intelligence, connections, and tools to help you grow with clarity and purpose.

Here’s what’s included:

  • Access to our Intelligence Hub — monthly insights on brand building, consumer shifts, and cultural trends

  • Member-only reports, playbooks, and frameworks you can apply directly to your brand or role

  • Curated content and sessions with industry operators and creative leaders

  • Invitations to member-only meetups, live webinars, and strategy sessions

  • Access to a private Circle community for collaboration, accountability, and opportunities

  • Early access to jobs, briefs, and collaborations from partner brands

  • Member-only discounts on Unmtchd. products, workshops, and events

Unmtchd. is designed to support multidimensional brand leaders and creators building the next generation of purpose-led, culturally fluent brands.

Is the membership for me?

If you’re a brand leader, marketer, or strategist who wants to stay ahead of where brand and culture are heading — this is for you.
If you’re a founder or creative operator building a brand with long-term equity — this is for you, too.

Unmtchd. is designed for professionals who think beyond campaigns.
It’s for people who want to understand the deeper mechanics of brand growth, connect with peers who speak the same language, and get access to intelligence that sharpens both career and company strategy.

We’re not for everyone — we’re for those building with depth, clarity, and ownership, not just speed.

How much does the membership cost?

We offer two flexible options:

1. Monthly membership: €49 per month

2. Annual membership: €499 per year

Please note that all our memberships will be renewed automatically, if not cancelled before the renewal date.

You can cancel your membership at any time and you will still have full access to our content until the expiration date. You are able to read more about our Terms of Service here.

What’s the difference between the membership and your workshops or products?

Workshops and digital products are one-time offers designed for deep dives into specific topics.
The Unmtchd. membership is your ongoing access to everything Unmtchd. stands for — a living platform of ideas, community, and support. Members also receive exclusive content and priority access to all other offerings.

What is the cancellation policy?

You can cancel your Unmtchd. membership at any time. The cancellation takes effect at the end of the current membership period.

Please note that we do not offer refunds when you cancel your membership during an active billing cycle, as you will still have full access to all member content until your next payment is due.

Right of withdrawal
Unmtchd. is a digital service with immediate access to content upon purchase. As such, by joining the membership, you consent to waive your right of withdrawal under EU consumer law.

You can read more about our Terms of Service [here].

14-Day Money Back Guarantee
We understand that investing in your growth should feel right. That’s why we offer a 14-Day Money Back Guarantee for all new annual members.

Eligibility: Applies to your first billing cycle on the annual plan only.
Duration: Valid from the moment your membership begins and extends for 14 days.

How to request a refund
If you purchased your membership directly through the Unmtchd. website, you can request a refund within 14 days by contacting our customer support team.

Yes. You can cancel your membership at any time from your account settings.
Your access will continue until the end of your current billing cycle. We do not offer refunds for partially used periods.

Still unsure?
We believe in the value of what we offer. That’s why we provide a 7-day free trial period for all new annual members.