Stop Building Content.
Start Building IP.
A strategic lab for founders ready to turn their expertise into something they actually own.
What Our Founders Say
Inside The Collective
Every month you receive:
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A sharp breakdown of one major shift in brand, culture, or ownership
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Real case studies
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Strategic implications
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Action prompts
Not trend reports.
Not recycled “thought leadership.”
Just signals you can use.
Monthly strategy sessions where we unpack real business challenges and find the right tools and solutions.
Once a month, we meet live. We unpack:
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Real founder challenges
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Brand positioning shifts
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Ecosystem design decisions
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IP expansion opportunities
Hot seats.
Frameworks.
Clarity.
You leave with a decision made, not just notes taken.
A private space for:
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Asking strategic questions
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Sharing positioning
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Pressure-testing ideas
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Getting founder-level feedback
No lurkers culture.
If you’re in, you’re building.
Every 90 days:
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Refocus your positioning
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Audit your IP assets
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Identify your next compounding move
Because growth doesn’t come from more effort.
It comes from better architecture.
“Most independent founders don’t have access to the kind of thinking that builds empires. I built this to change that.”
After 20 years inside Disney, Warner Bros., Nickelodeon, and PUMA, I learned something most founders discover the hard way: attention doesn’t build businesses. Structured IP does.
Inside those organizations, I watched IP, systems, and long-term strategy turn ideas into assets that lasted decades. When I left corporate, I realized most independent founders are building without any of that architecture. They’re talented. They’re experienced. But nobody ever taught them how to turn expertise into something they own.
The Collective exists for that. Not another content platform. Not another mastermind. A strategic space where founders learn to build IP that compounds.
— Oana Leonte, Founder of unmtchd.
What You Get with an Unmtchd. Membership:
A private room for people building something real. The Collective is where founders and future founders design IP-led businesses with structure, strategy, and long-term thinking. Not trends, hacks, or surface-level branding.
You leave each month clearer, sharper, and better positioned.
Monthly Strategy Calls
One live strategy session per month. Founder-led. Real cases. Real decisions. We workshop your business challenges live.
Monthly Market Briefs
A curated deep dive into the smartest IP plays in the market. We decode the strategy behind the headlines so you can build with clarity, not guesswork.
The Vault
Your on-demand library of everything we’ve ever shared.
Access all past webinars, strategy calls, and reports — anytime, from anywhere.
The Community
A curated network of founders, ex-corporates, and creative operators building real businesses, not just personal brands.
Create Synergies & Collaboration
Members get first access to new roles, creative briefs, and collaboration opportunities from forward-thinking companies.
Brand Reviews & Hot Seats
Submit your brand, campaign, or ecosystem for live feedback from Oana and the community. Real-time insight. Real improvement. Zero guesswork.
What’s the ROI of joining unmtchd.?
You might be asking: Do I really need another membership?
No, you don’t need another Slack group.
You need structure. You need clarity.
You need a way to turn your expertise into something that doesn’t depend on you constantly selling your time.
Inside The Unmtchd. Collective, you don’t just consume content.
You build:
• A clear IP positioning
• Structured, scalable offers
• A revenue model beyond 1:1 client work
• A brand ecosystem designed to compound
The work we do here is helping you build assets you actually own.
Most importantly, you stop operating alone, and start thinking like a founder.
You’ll use Unmtchd. for real things like this:
You’re refining your positioning, but need sharp strategic feedback before going public.
You share your offer, messaging, or brand story inside the Collective. Members (and Oana) give you direct, honest input. You leave with clearer language, stronger framing, and the confidence to publish, pitch, or sell without second-guessing yourself.
You’re a founder with a great product, but you’re stuck when it comes to positioning.
You join a live strategy session on building narrative and IP. In 60 minutes, you unlock language you’ve been trying to find for months and walk away with a new tagline and content angle that actually gets traction.
You want to grow your brand without becoming a full-time content machine.
Inside the Collective, you learn how to build scalable assets. We focus on IP, systems, and ecosystem thinking so your visibility compounds instead of burns you out.
You’re transitioning into entrepreneurship but you don’t want to “wing it” .
You join a Strategy Monthly call and bring your idea, offer, or positioning challenge. You leave with sharper language, clearer structure, and a roadmap that makes the shift feel intentional and strategic.
You’ve left corporate (or you’re about to) and need clarity on what you’re actually building next.
You tap into monthly IP Briefs, real founder case studies, and positioning breakdowns. Instead of copying trends, you design a brand ecosystem you can own, scale, and monetize long-term.
You’re a freelancer who wants to become a real business.
You stop selling hours and start building IP: frameworks, offers, signature thinking. Members share structures, pricing models, and positioning shifts that move you from “service provider” to brand owner.
You know your work is good. You’re just struggling to explain it.
You bring your positioning, offer, or messaging into a Strategy Monthly session. In one focused conversation, we sharpen your language, clarify your angle, and help you communicate your value with confidence — online and off.
Who The Unmtchd. Collective Is For (and Not For)
Not every membership is built for founders ready to build something real.
The Unmtchd. Collective is for ambitious solo founders, ex-corporates, and freelancers who don’t just want income driven by hustle, they want ownership.
This is for you if:
- You’ve left (or are about to leave) corporate, and don’t want to rebuild another job for yourself.
- You’re fully booked with client work… but your income still depends on you showing up every day.
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You know you have real expertise, but your brand feels scattered and reactive.
- You’re tired of chasing visibility and want to build assets that compound.
- You want to move from “freelancer” to founder.
- You don’t want recycled personal branding advice, you want structure, clarity, and long-term leverage.
This is not for you if:
- You want templates without thinking deeply about your positioning.
- You’re looking for shortcuts instead of building something real.
- You’re happy staying a freelancer forever.
- You want community without contribution.
- You’re not ready to turn your expertise into structured IP.
We like to kep things exclusive.
Doors open once a quarter.
The Unmtchd. Collective isn’t always open.
Four times a year, we welcome a new cohort of founders, operators, and career pivoters who are serious about building real brand equity.
If you’re ready when the doors open, join us.
Ready to join the Unmtchd. Collective?
This is for founders, ex-corporates transitioning into entrepreneurship, and ambitious operators ready to build something that compounds.
Inside, you get clarity on your positioning, structure for your IP, and direct access to people building serious brands, not just posting about them.
You won’t find surface-level motivation here.
You’ll find strategy, feedback, and rooms that move you forward.
€499
per year billed annually or €49/month
Here’s what you get:
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Access to the private Unmtchd. Community on Circle
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Monthly strategy sessions. Unblock decisions. Refocus. Move forward with structure.
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The Vault – our full archive of workshop replays, toolkits & frameworks
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Member-only brand audits, hot seats & feedback sessions
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Quarterly reset calls to unblock, refocus, and level up your brand
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Exclusive swipe files, brand ecosystem templates, and positioning resources
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From campaign thinking → to IP thinking.
Your questions answered
What does an Unmtchd. membership include?
An Unmtchd. membership gives you access to a curated, high-level room for founders, ex-corporates, and brand operators building brands that compound.
This isn’t a content subscription.
It’s a strategic environment.
Whether you’re scaling a business, repositioning your brand, or transitioning into something of your own, the Collective gives you clarity, structure, and proximity to people operating at a serious level.
Is the membership for me?
If you’ve left (or are leaving) corporate and want to build something of your own — but properly, strategically, and with long-term equity in mind — this is for you.
If you’re an early solo founder or experienced freelancer who’s tired of winging positioning, second-guessing your narrative, or building without a clear IP strategy — this is for you.
Unmtchd. is for operators who don’t want another motivational community.
You want sharper thinking.
Clearer positioning.
And a brand that compounds.
This space is built for people who:
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think beyond services and want to build assets
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care about IP, ownership, and leverage
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want strategic feedback at a high level
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are serious about turning expertise into equity
If you’re experimenting casually, this isn’t it.
If you’re building your next chapter intentionally — you’ll feel at home.
How much does the membership cost?
We offer two flexible options:
1. Monthly membership: €49 per month
2. Annual membership: €499 per year
Please note that all our memberships will be renewed automatically, if not cancelled before the renewal date.
You can cancel your membership at any time and you will still have full access to our content until the expiration date. You are able to read more about our Terms of Service here.
What’s the difference between the membership and your workshops or products?
Workshops and digital products are one-time offers designed for deep dives into specific topics.
The Unmtchd. membership is your ongoing access to everything Unmtchd. stands for — a living platform of ideas, community, and support. Members also receive exclusive content and priority access to all other offerings.
What is the cancellation policy?
You can cancel your Unmtchd. membership at any time. The cancellation takes effect at the end of the current membership period.
Please note that we do not offer refunds when you cancel your membership during an active billing cycle, as you will still have full access to all member content until your next payment is due.
Right of withdrawal
Unmtchd. is a digital service with immediate access to content upon purchase. As such, by joining the membership, you consent to waive your right of withdrawal under EU consumer law.
You can read more about our Terms of Service [here].
14-Day Money Back Guarantee
We understand that investing in your growth should feel right. That’s why we offer a 14-Day Money Back Guarantee for all new annual members.
Eligibility: Applies to your first billing cycle on the annual plan only.
Duration: Valid from the moment your membership begins and extends for 14 days.
How to request a refund
If you purchased your membership directly through the Unmtchd. website, you can request a refund within 14 days by contacting our customer support team.
Yes. You can cancel your membership at any time from your account settings.
Your access will continue until the end of your current billing cycle. We do not offer refunds for partially used periods.
Still unsure?
We believe in the value of what we offer. That’s why we provide a 7-day free trial period for all new annual members.