The private community for brand leaders building with legacy and soul.

Rediscover your brand’s essence. Build what lasts.
The Unmtchd. Collective is where strategy, momentum, and meaning meet inside a network of bold builders shaping the next generation of brands.

What Our Members Say

“Everyone needs a community like this.”

JO BIRD

Creative Director & Brand Builder

“I was keeping dots unconnected when really connecting them up was more obvious than I thought.”

ADAM FAULKNER

Digital Strategist + Comedian

Never considered my brand narrative (or my NEW brand’s narrative) as IP-able. I’m super excited this new version of my business is growing legs.

ALICE BROWN

Creative Founder

The Collective was full of ah-ha moments for me. I’ve learned how to turn my brand story into a unique IP and scale it across platforms and audiences.

ANNA BERTOLDINI

Senior Brand Manager @ NielsenIQ

What to expect from

The Unmtchd. Collective

You don’t have to build alone. The Unmtchd. Collective is where conversations, collaborations, and accountability happen. Connect with founders and creatives from around the world who are redefining success on their own terms. Ask questions, share wins, and stay close to the energy of people building brands with purpose.

No slides. No fluff. Just real-time strategy, support, and momentum. Bring your challenges, your questions, or your wins — and we’ll dig in together. Every month, Oana hosts a live coaching session where members get unstuck, get clear, and leave with next steps that actually move the needle. It’s collaborative, energizing, and completely unfiltered, the kind of space where breakthroughs happen.

Every week, we bring in expert guests, creative founders, and marketing leaders shaping what’s next. From audience growth to brand ecosystems, each session is packed with practical strategy, bold ideas, and the kind of inspiration that sticks. Join live or catch the replay — either way, you’ll walk away sharper, smarter, and more equipped to build what’s yours.

Turn your ideas, story, and skills into long-term brand assets. Inside our growing video library, you’ll learn how to define your IP, scale with clarity, and build an ecosystem that grows with you. We provide full access to strategic frameworks designed to empower multidimensional founders to build brands with depth, purpose, and staying power.

Hey, I'm Oana!

After two decades building global brands, I noticed something: the people behind the brands often lose sight of the heart that started it all.

In a world of performance dashboards and never-ending to-do lists, it’s easy to forget the story, the soul, the why. But great brands aren’t built on tactics alone. They’re built by people who believe and stay connected to that belief.

Unmtchd. is the space I wish existed: a place to reconnect with your brand’s essence,
fall in love with your work again, and build something that not only performs, but moves people.

If you’re here to lead with meaning and momentum… you’re home. Let’s bring your spark back!

What You Get with an Unmtchd. Membership:

Unmtchd. is where marketers, founders, and brand leaders go to build brands with depth, clarity, and staying power without the overwhelm of social media.

It’s a private, high-signal community built for people who think long-term where you’ll get direct access to peers who’ve built iconic brands, are scaling their own, and are open about what’s actually working.

We share frameworks, give feedback, answer hard questions, and help each other navigate a world where AI is fast-changing everything, except the need for meaningful brands.

Monthly Strategy Calls

Live Zoom sessions with brand strategist Oana Leonte (ex–PUMA, Disney, Warner Bros.) Breakdowns, frameworks, and real talk on brand growth.

Weekly Webinars

Live or on-demand sessions covering positioning, brand building, IP strategy, and what’s actually working in the market right now.

The Vault

Missed a session? No problem. Get instant access to all past webinars, strategy calls, and member-only replays—anytime, on your own schedule.

The Community

A private space for feedback, support, and networking with founders, brand leads, and creatives who actually get it.

Early Access to Jobs, Briefs, and Collabs (coming soon)

We’re building this into a trusted space where great brands find great people. Founders meet future marketers. Marketers get real leads. You’ll be the first in.

Brand Reviews & Hot Seats

Submit your brand, deck, messaging, or ecosystem for live feedback from Oana and the community.
Real-time insights. Real improvement. Zero guesswork.

What’s the ROI of joining Unmtchd.?

You might be asking: Do I really need to pay for another community?

Here’s the truth: you’re not just joining another group chat.

You’re unlocking access to strategic insights, brand growth systems, and a real community of operators who are building brands that matter.

Our members turn stuck campaigns into standout launches.

They get clarity when internal chaos hits.

They find collaborators, not just comments.

And they get seen—by the right people, in the right rooms.

You’ll use Unmtchd. for real things like this:

You’re leading a rebrand, but need strategic feedback before pitching it internally.

You post your brand story draft in the community. Members (including senior marketers and Oana) give you clear, honest feedback. You refine your pitch, align your team, and finally feel confident going into that leadership meeting.

You’re a founder with a great product, but you’re stuck when it comes to positioning.

You join a live strategy session on building narrative and IP. In 60 minutes, you unlock language you’ve been trying to find for months and walk away with a new tagline and content angle that actually gets traction.

You’re hiring someone to help with content, but don’t know where to find trustworthy freelancers.

You ask the community. Within
a day, you get 4 vetted recommendations plus tips on how to brief them well and avoid the usual hiring mistakes.

You want to meet other marketers who actually get what you do.

You join a niche circle inside the membership for creative leads, founders, or independent brand strategists. You share resources, ask for help, and get referrals. Two new friendships turn into real collabs. No awkward networking. Just alignment.

You’re running social or brand marketing and you’re out of fresh ideas.

You tap into the community’s Vault of campaign breakdowns, founder interviews, and swipe files. You borrow a strategy from a skincare brand post, adapt it to your own, and finally see your content cut through.

You’re thinking about making a career pivot or growing your own brand on the side.

You join a member call where someone shares their transition story. It gives you the courage to finally explore your next move. One DM leads to a coffee chat. Two months later, you’re working on your own thing, with support behind you.

You need to make your work visible inside the company, but don’t want to brag.

You learn how to translate marketing wins into language your CMO, CEO, and investors care about. One post in the community gives you the exact line to frame your impact and it lands in your next team review.

Who The Unmtchd. Collective Is For (and Not For)

Not every brand community is built for strategic thinkers.

The Unmtchd. Collective is for founders, brand marketers, and creative leads who want to build brands that scale—through clarity, systems, and smart execution.

This is for you if:

  • You’re a founder building a brand and want to do it right—from the inside out
  • You’re a marketer or brand lead scaling a D2C company and need sharper strategy
  • You want practical tools, not recycled advice
  • You’re tired of chasing trends and want to build long-term equity
  • You care about brand as a growth engine, not just aesthetics
  • You’re willing to show up, ask better questions, and build with intention

This is not for you if:

  • You’re looking for AI-generated prompts and plug-and-play templates
  • You want quick growth hacks, not sustainable strategy
  • You’re only here to lurk, not contribute
  • You’re building a personal brand around “being a founder” without a real product
  • You don’t believe in IP, systems, or community

This isn’t for everyone. And that’s OK.

We’re keeping it exclusive.

Unmtchd. is a curated space for marketers, brand leaders and founders who are serious about building lasting brand equity.

We believe in quality over quantity and we intentionally shape this community to stay aligned, vibrant, and purpose-driven. Membership is open, but joining means stepping into a space built on vision, values, and real momentum.

Employer paying for you? Learn more here.

Ready to join the Unmtchd. Collective?

Join a membership made for marketers, founders, and creative thinkers who want to build brand IP they own—and scale it with confidence. Get access to expert frameworks, live trainings, and a community that actually gets it.

€499

per year billed annually or €49/month

Includes a 7-day free trial — cancel anytime, no pressure.

Here’s what you get:

  • Access to the private Unmtchd. Community on Circle

  • Weekly live strategy webinars with Oana and guests

  • The Vault – our full archive of workshop replays, toolkits & frameworks

  • Member-only brand audits, hot seats & feedback sessions

  • Monthly strategy calls with Oana to unblock, refocus, and level up your brand

  • Exclusive swipe files, brand ecosystem templates, and positioning resources

  • Priority invites to Unmtchd. events & brand-building intensives

Your questions answered

What does an Unmtchd. membership include?

A membership to Unmtchd. gives you access to a curated space for future-facing brand builders, creators, and founders. Whether you’re launching, scaling, or evolving your brand, the membership provides the tools, insights, and community to help you grow with clarity and purpose.

Here’s what’s included:

  • Access to our intelligence hub: monthly insights on brand building, consumer shifts, creator economy, and ecosystem design

  • Member-only reports, playbooks, and practical frameworks

  • Curated content from leading brand thinkers and operators

  • Invitations to member meetups, webinars, and live strategy sessions

  • Access to our private community for accountability, idea exchange, and collaboration

  • Early access and discounts on all Unmtchd. products and workshops

Unmtchd. is designed to support multidimensional founders and creators building the next generation of purpose-led brands.

Is the membership for me?

If you’re a founder, creative entrepreneur, strategist, or builder who wants to grow a meaningful brand with long-term value, this membership is for you.
Whether you’re just starting out or looking to scale with more structure, Unmtchd. helps you get clarity, confidence, and strategic direction.

We’re for creators who want to build with depth, not just speed.

How much does the membership cost?

We offer two flexible options:

1. Monthly membership: €49 per month

2. Annual membership: €499 per year

Please note that all our memberships will be renewed automatically, if not cancelled before the renewal date.

You can cancel your membership at any time and you will still have full access to our content until the expiration date. You are able to read more about our Terms of Service here.

What’s the difference between the membership and your workshops or products?

Workshops and digital products are one-time offers designed for deep dives into specific topics.
The Unmtchd. membership is your ongoing access to everything Unmtchd. stands for — a living platform of ideas, community, and support. Members also receive exclusive content and priority access to all other offerings.

What is the cancellation policy?

You can cancel your Unmtchd. membership at any time. The cancellation takes effect at the end of the current membership period.

Please note that we do not offer refunds when you cancel your membership during an active billing cycle, as you will still have full access to all member content until your next payment is due.

Right of withdrawal
Unmtchd. is a digital service with immediate access to content upon purchase. As such, by joining the membership, you consent to waive your right of withdrawal under EU consumer law.

You can read more about our Terms of Service [here].

14-Day Money Back Guarantee
We understand that investing in your growth should feel right. That’s why we offer a 14-Day Money Back Guarantee for all new annual members.

Eligibility: Applies to your first billing cycle on the annual plan only.
Duration: Valid from the moment your membership begins and extends for 14 days.

How to request a refund
If you purchased your membership directly through the Unmtchd. website, you can request a refund within 14 days by contacting our customer support team.

Yes. You can cancel your membership at any time from your account settings.
Your access will continue until the end of your current billing cycle. We do not offer refunds for partially used periods.

Still unsure?
We believe in the value of what we offer. That’s why we provide a 7-day free trial period for all new annual members.