Your words should be your competitive advantage.
Our brand messaging services help you turn clarity into language – words that don’t just describe what you do, but make people feel why it matters. Then we turn that voice into something lasting: a brand people recognize, trust, and remember.
Most brands
don’t have a copywriting problem. They have a clarity problem.
You know what you stand for. You can explain it over coffee.
But when it’s time to put it on your website, in a pitch, across your team – the words feel flat.
✖ Your brand messaging doesn’t reflect where you’re headed
✖ You sound like everyone else in your category
✖ Different people describe your brand differently
You need more than a copywriter. You need a brand messaging strategy that turns what makes you different into language people can’t forget
Because brands aren’t built on clever taglines alone.
They’re built on words that work. Consistently. Everywhere.
That's where our brand messaging services come in.
Who We Are
We're a brand messaging strategy lab that believes words build equity, not just engagement.
Founded by ex–PUMA, Disney, and Warner Bros. brand exec Oana Leonte, unmtchd. brings the messaging discipline used at billion-dollar brands to businesses that want language as strong as their product.
Because great messaging isn’t decoration. It’s strategy.
unmtchd. Brand Messaging Services
We help you:
Define your brand voice
Most brands sound like their industry. We help you sound like you. We identify the language, tone, and personality that make your brand instantly recognizable – then codify it so your team can use it consistently.
Build your messaging framework
Your messaging shouldn’t live in someone’s head. We create the strategic architecture – positioning statements, value propositions, proof points, tone guidelines – that makes communication clear, repeatable, and scalable.
Use words that matter
From your homepage to your pitch deck to your founder bio, we help you articulate your value in language that lands. Not corporate speak. Not jargon. Words that actually work.
Craft your narrative
Every brand has a story. Most just haven’t structured it yet. We help you identify your origin, your beliefs, your edge – then turn it into narrative architecture that supports everything you build.
Train your team on voice
Great messaging dies when only one person knows how to use it. We create voice guidelines your team can actually apply, then train them on how to stay on-brand without sounding robotic.
Position your founder voice
Your personal story is brand equity. We help you articulate it strategically – not as ego, but as differentiation. The kind of founder messaging that builds trust, authority, and long-term value.
Our brand messaging services don’t stop at documents. We help you build language systems that show up everywhere – website, social, sales, internal – and compound over time.
Our Brand Strategy Proprietary Process:
The unmtchd.™ IP Stack
A 3-step framework to turn your brand voice into intellectual property.
Codify Your Voice
We start by listening. To how you speak, what you believe, and where you come from. Then we extract the patterns – the language only you use, the stories only you can tell. This becomes your messaging DNA. The foundation everything else builds on.
Build Your Brand Messaging Ecosystem
From your core voice, we build the infrastructure: positioning language, brand pillars, tone principles, key messages. Not a one-pager you’ll never use. A living system that guides every piece of communication – from website copy to sales decks to social posts.
Scale and amplify
Great messaging compounds when it’s used consistently. We help you activate your voice across every touchpoint – training your team, applying it to key assets, ensuring every word reinforces the same position. The result? A brand that’s recognizable before you even see the logo.
unmtchd. Brand Messaging
1:1 Messaging Strategy & Voice Development
We define how your brand speaks, what it stands for, and the language that makes it unmistakable.
Narrative Architecture & Story Systems
We map your stories – origin, beliefs, proof points – and structure them into messaging you can use across every channel.
Messaging Workshops & Team Training
We run intensive sessions where we develop your voice together, then teach your team how to use it without losing the edge.
Positioning Language & Value Props
We craft the words that capture your differentiation – the language that makes people choose you, not just consider you.
Optional access to the unmtchd. community and tools
We’re a small, intentional brand messaging consultancy.
You work directly with Oana to find the words that capture what makes you different, then build the systems that make those words scale – messaging people recognize, trust, and repeat.
How Our Brand Messaging Services Work
DISCOVER.
Find your voice.
Most brands already have their best language. It’s in founder interviews, customer conversations, and internal Slack threads. We start by listening – extracting the words you already use when you’re not trying to sound “professional.” That’s where your real voice lives.
What you get:
Clarified messaging foundation: your unique voice and narrative
Audience language mapping + cultural/category tone analysis
Voice-led positioning framework
Core messaging architecture (tone of voice, key messages, proof points)
Communication ecosystem mapping (channels, content types, touchpoints)
A tailored messaging roadmap for what to prioritize next
👉 Perfect for brands feeling stuck, misaligned, or ready for their next chapter.
DEFINE.
Build your messaging system.
Over 6-12 weeks, we turn intuition into infrastructure. We craft your brand positioning language, define your tone principles, structure your stories, and create messaging guidelines your team can actually use. This becomes your communication operating system.
What you get:
Brand voice and tone guidelines
Messaging templates and swipe files for rollout
Signature narrative system (your story, beliefs, or framework)
Messaging playbook to guide internal alignment
Content messaging pillars, storytelling structure, and adaptation system
Key asset rewrites or activation roadmap (if relevant
👉 Ideal if you’re rebuilding internally, aligning a growing team, or preparing for scale.
DEPLOY.
Make it stick.
Strategic messaging only works when people use it. We help you activate your voice – rewriting key pages, training your team, creating swipe files and examples. The goal isn’t perfection. It’s consistency. And recognition.
What you get:
Monthly check-ins or ad hoc messaging advisory with Oana
Content and brand language feedback
Messaging system upgrades (tone refinement, new narratives, copy assets)
Internal workshops for teams (e.g., voice training, narrative alignment)
Pre-launch messaging reviews, campaign copy audits, and positioning tweaks
Messaging strategy for new offerings or brand extensions
Roadmap for elevating voice consistency across all touchpoints
👉 Best for founders and brand leads who want a long-term partner in their corner as they evolve.
Who We Work With
LEGACY brands
Brands with decades of equity but messaging that hasn’t kept up. You need to modernize your language without losing what made people love you in the first place.
Founders
Visionary founders who can explain their vision in person but struggle to articulate it in writing. You need a messaging strategist who can translate your passion into words that scale.
Brand/marketing leads
Marketing leaders managing messaging chaos – inconsistent voice, scattered narratives, teams that sound different depending on who’s writing. You need strategic language systems, not more copywriters.
We also work with early-stage brands finding their voice for the first time. If the vision is there, we can find the words.
You Also Get Platform Power
Being an unmtchd. brand messaging client means more than just consulting.
You join an emerging platform designed to amplify your voice:
- Exposure to our community of brand-first founders and messaging strategists
- Content distribution across LinkedIn, YouTube, and live sessions
- Access to top-tier copywriting and brand talent
- Collaboration opportunities with other voice-driven brands
- Even at this early stage, Unmtchd. is designed as a multiplier.
“I’ve spent 20 years building beloved global brands like PUMA and Disney, brands that earn trust, spark emotion, and create real impact. Now I help founders and brand teams do the same – crafting stories, systems, and experiences that people don’t just buy into, but believe in.”
Oana Leonte – founder of unmtchd.
Work with Us
We advise legacy and consumer brands on IP, brand ecosystems, and cultural strategy to help future-proof the business, unlock new revenue streams, and build lasting relevance.
What We’ve Helped Build So Far
Provided brand strategy consulting fora fashion founder on brand architecture ahead of a new product line
Co-created a new narrative for a product founder launching a brand extension into community
Worked with a heritage brand to modernize messaging without losing authenticity
Guided a content creator through launching her brand as a scalable product ecosystem
Helped a wellness startup reposition from features to founder-led storytelling through brand advisory
Mapped the brand ecosystem of a D2C founder with overlapping offers and unclear hierarchy
Partnered with a sportswear startup to define its IP stack and brand world ahead of investor outreach
Supported a beauty brand in defining their brand voice for Gen Z expansion
What People Say
Niall Cleaver
Since the very start of Cupsly, Oana has been there guiding me. She hasn’t just given advice, she’s helped shape the brand into what it is today. From the way we think about growth to the long-term foundations we’ve put in place, her input has been game-changing.
Klarissa Rother
I had a strong vision but no clear direction. My brand, my offer, my message all felt like a blur.
With Oana, we clarified my positioning, my offer, and my marketing strategy – fast and to the point.
Adriana Caliri
Oana is pure genius. She doesn’t just “do branding”, she sees your business through the eyes of the people you want to serve, and helps you shape it so they instantly connect. We spent three powerful days creating our brand IP, and she and her team will be by our side all year.
Avital Eusgeld
Oana is such a breath of fresh air. She has the best energy and posses so much wisdom. Our consulting session was PACKED with actionable tips and advice and I came away knowing exactly what my next steps were. 10/10
Alexandra Lewandrowski
Oana is an outstanding marketer. Her strategic approach, creativity, attention to detail coupled with empathy, integrity and dedication to her team and colleagues make it an absolute pleasure to work with her. Watch this space.
Thomas Josnik
I highly recommend Oana for her exceptional drive, energy, and innovative mindset. Her boundless energy and forward thinking mindset consistently propel projects forward, while her relentless determination inspires those around her.
Ken Kralick
Oana is truly a gem of a person and a strong marketeer. She is thoughtful, considerate and genuinely kind to those around her. She’s also strong in her trade. We worked together on many initiatives and through it all, Oana was always weeding through the various potentials to highlight and then drive the best products with a strong story to tell for the brand.
Pauline Beroud
Oana has a deep understanding of the retail fashion industry, from trending, product conception to go-to-market strategy; both at local and European level. She is always on the look out for what’s next, making her a real value for any fashion brands.
Laurent Taieb
Oana’s expertise in the apparel area with focus on mass market and fast fashion retailers alike was a great part of our success in the development of our franchises in Spain. She has a strong background in sales as well as product development with huge experience in licensing across various other product categories.
Let's Build Your Brand
This is not for everyone. But if you’re tired of sounding like everyone else – if you know the right words could be your biggest competitive advantage – then let’s talk.
Or, start inside the Unmtchd. Collective and build with the community: