Press Kit
What the press say
Two sports brand behemoths, Nike and Adidas, are growing more philosophically distinct.
Oana Leonte, founder of Unmtchd, examines their unique messaging. For decades, Adidas and Nike have spoken the same language: one of ambition, perseverance, and pushing the limits of human performance.
‘In the Age of AI, If You Don’t Own Your IP, You Don’t Own Your Business’
As artificial intelligence reshapes the business landscape, brand strategist and founder of Unmtchd., Oana Leonte, is calling for a radical rethink of how companies approach intellectual property.
“IP Law Is Too Slow for the AI Age”
“Traditional IP law is too slow, too local and too reactive,” says Oana. “In the age of AI and simulation, IP strategy needs to be fast, global and embedded from the very beginning.”
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PR Contact
Natalie Trice Publicity: natalietrice@natalietrice.co.uk
