Insights at the intersection of brand, fashion, sports & culture
Every Thursday, we’ll send you the most important brand moves, decoded into strategy, so you can stay ahead.
Newsletter
Articles
Behind the Brand: Irene Garcia Capilla, CMO of Gioseppo
Inside Gioseppo’s 35-Year Journey – From Family Footwear Brand to Modern Global Ecosystem
H&M Looks Beyond the West and Toward the Future of Fashion
The markets defining the next chapter of global fashion
Kering x L’Oréal: The New Playbook for Luxury Brand Power
How Strategic Licensing is Redefining Influence, IP, and Cultural Capital in Fashion’s Next Era
Inside Kith Ivy
How Ronnie Fieg turned Kith from a retail brand into a full-blown lifestyle universe
Adidas Steps Into Safety
What the brand’s move into protective footwear signals about the next frontier of performance.
Why Legacy Sportswear Needs Creative Directors, Now
Luxury has long used one person to translate culture into product. Sportswear still relies on committees and line plans.
Never miss a brand move.
Reports
Generation Alpha
The generation born between 2010 and 2025, is emerging as a formidable force in the consumer market.
Podcast
Work with Us
We advise legacy and consumer brands on IP, brand ecosystems, and cultural strategy to help future-proof the business, unlock new revenue streams, and build lasting relevance.