The Future of Work is Collaborative

And the Future of Marketing is Human

October 21, 2024

Oana Leonte

Oana Leonte is the Founder & CEO of Unmtchd. She is based in Germany and shapes the Unmtchd. brand, editorial and business strategy and is the host of The Unmtchd. Podcast. Oana spent 20 years working to build some of the most loved global brands in entertainment, fashion, and sports. Previously, Oana was a Marketing Director at PUMA.

By 2030, one in six people worldwide will be over 60. Traditional retirement models are buckling under the pressure of increased longevity and economic uncertainty. For marketers, founders, and brand owners, this shift presents both challenges and unprecedented opportunities.

Today I am launching Unmtchd. as a safe space for collaboration with a mission to empower marketers to craft brands that shake and shape the world. After 20 years of working for the biggest brands in the world, I believe that the future of work is collaborative, and the future of marketing is undeniably human.

Consider this: 63% of millennials want to start their own business, with 49% planning to do so within the next three years. For marketers, this means a surge in potential clients. For founders and brand owners, it signals a new era of competition and innovation. At Unmtchd., we’re not just observing this change; we’re actively preparing our community to thrive in it.

Collaboration is the key to success in this new paradigm. The most impactful brands of tomorrow won’t be built in isolation but through the collective power of diverse minds working in full alignment. Imagine a platform where a social media strategist can collaborate with a brand storyteller and a data analyst to create a campaign that’s not just creative, but data-driven and deeply resonant.

That’s the future we’re building at Unmtchd.

For marketers, this means access to a wider range of skills and perspectives, enabling you to offer more comprehensive solutions to your clients. For founders and brand owners, it means the ability to tap into a global network of talent, finding the perfect mix of skills for your specific needs.

But in this collaborative future, individual voices become more important, not less.

Owning your personal brand and narrative is crucial, whether you’re a freelance marketer, a startup founder, or an established brand owner. Your personal brand is your most valuable asset—it’s not just what you do, but who you are and the unique perspective you bring to the table.

Unmtchd. is committed to helping you develop and amplify your personal brand, ensuring you stand out in a crowded marketplace. We believe that by embracing our humanity—our creativity, empathy, and unique experiences—we can create marketing that resonates on a deeper level with consumers who crave authenticity.

The next five years are critical for positioning yourself at the forefront of this marketing revolution. And this is how Unmtchd. is actively helping our marketing collective:

  1. Build personal brands that reflect their authentic selves and professional expertise
  2. Identify and solve real human problems in their industries or target markets
  3. Develop collaborative projects that provide real-world experience and portfolio pieces
  4. Nurture global, human-centric networks that can lead to new opportunities and partnerships
  5. Spark meaningful conversations in our industry about what really matters: intention, execution, and impact.

We’re not just preparing you for the future—we’re empowering you to actively shape it. We’re building a collaborative ecosystem where marketers, founders, and brand owners can learn, grow, and create brands that truly make a difference.

We believe that by harnessing our collective humanity—our diverse experiences, perspectives, and skills—we can tackle the complex challenges facing our world and create meaningful change through innovative, human-centered marketing strategies.

As we embark on this exciting journey, I invite you to join us. Whether you’re a seasoned marketing professional looking to pivot, a founder seeking to make your mark, or a brand owner aiming to stay ahead of the curve, Unmtchd. is here to support you. Together, we can redefine what it means to be a marketer, founder, or brand owner in the 21st century and beyond.

Welcome to the future of collaborative, human-centered marketing, where your unique voice becomes part of a powerful collective shaping the brands of tomorrow.

Welcome to Unmtchd.

Key insights

  • For marketers, founders, and brand owners: the future of work is collaborative, offering new opportunities for innovation and growth.
  • While collaboration is key, developing a strong personal brand is crucial for standing out in a crowded marketplace.
  • The human aspect of marketing—creativity, empathy, and unique experiences—is essential in creating authentic, resonant brands.
  • Unmtchd. offers resources and guidance tailored to help marketers, founders, and brand owners navigate this collaborative, human-centered future.
  • By joining Unmtchd., you become part of a community that's actively shaping the future of marketing through innovative and purpose-driven strategies.