The Unmtchd. Podcast | AI’s Role in Shaping Authentic Brand Narratives

Oct 10, 2024

Oana Leonte

Oana Leonte is the Founder & CEO of Unmtchd. She is based in Germany and shapes the Unmtchd. brand, editorial and business strategy and is the host of The Unmtchd. Podcast. Oana spent 20 years working to build some of the most loved global brands in entertainment, fashion, and sports. Previously, Oana was a Marketing Director at PUMA.

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Background:

Oliver Yonchev, CEO of FlightStory, is a leader in the marketing industry known for his innovative approach to digital marketing and social media. In this episode of the “Unmatched” podcast, host Oana Leonte sits down with Yonchev to discuss the evolving landscape of marketing in the age of AI and how brands can leverage new technologies while maintaining authenticity.

“Being at the forefront is a philosophy that I believe leads to really great outcomes for marketeers, not just a personal passion,” Yonchev says, emphasizing the importance of staying ahead in a rapidly changing industry.

This week on The Unmtchd. Podcast, our founder and CEO, Oana Leonte, explores with Yonchev the integration of AI in marketing, the future of brand storytelling, and the skills marketers need to thrive in an AI-augmented world.

 

 

Key insights

  • The ethical considerations and policies involved in utilizing AI for branding are crucial for maintaining consumer trust.
  • Building brand loyalty through superfan engagement is exemplified by successful brands like Taylor Swift and Coca-Cola.
  • Marketers must adapt to evolving roles, requiring a blend of analytical and creative skills to succeed in the future.
  • AI has the potential to revolutionize workflows, fostering innovation while ensuring authenticity and alignment with consumer ethics.