The Unmtchd. Podcast | How To Build a Successful Brand In The Social Media World

Oct 10, 2024

Oana Leonte

Oana Leonte is the Founder & CEO of Unmtchd. She is based in Germany and shapes the Unmtchd. brand, editorial and business strategy and is the host of The Unmtchd. Podcast. Oana spent 20 years working to build some of the most loved global brands in entertainment, fashion, and sports. Previously, Oana was a Marketing Director at PUMA.

Subscribe to The Unmtchd. Podcast here.

Background

Miruna Dragomir, CMO of Planable.io, is a leader in social media content planning and collaboration tools. In this episode of the “Unmatched” podcast, host Oana Leonte sits down with Dragomir to discuss how brands can leverage social media content planning to build loyal communities and achieve sustainable growth.

“We’re a content collaboration platform for marketing teams,” Dragomir says, highlighting Planable’s mission to solve collaboration issues in social media management.

This week on The Unmtchd. Podcast, host Oana Leonte explores with Dragomir the evolution of social media strategy, the importance of brand authenticity, and the future of content creation in an AI-driven world.

 

 

Key insights

  • Miruna highlights how AI is transforming social media marketing by shifting focus from monotonous tasks to boosting creative efforts.
  • This allows social media teams to enhance their output and stay competitive in the rapidly evolving digital landscape.
  • She discusses the integration of social media within broader marketing strategies, particularly in the B2B sector, and underscores the significance of cohesive messaging, creativity, and collaboration.
  • The episode also explores how AI is lowering the barriers to content creation, providing valuable strategies and inspirational narratives for those looking to establish or elevate their brand's presence.