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Featured interview Marketing Trends October 28, 2024

Feature Article | Rachael Higgins

Rachael Higgins is the Founder of Because of Marketing, a marketing publication renowned for its coverage of the latest campaigns, collaborations, industry news and trends. She is a marketing professional, with a degree in International Business Management and Marketing, along with 7 years industry experience in story-led marketing, social media and campaign creation. Rachael is […]

Empathy & Leadership Social Responsibility October 22, 2024

The Urgent Need for Authenticity in Leadership

Truth and authenticity are under constant attack. From fake news to disinformation campaigns, our society faces a crisis of ego, dishonesty, and hate. Amidst this chaos, authentic leadership emerges as a powerful solution, offering a beacon of trust, transparency, and ethical guidance.

Consumer Insights Marketing Trends October 22, 2024

Generation Alpha

Generation Alpha (Gen Alpha), born between 2010 and 2025, is emerging as a formidable force in the consumer market. A comprehensive trend report reveals how this demographic is set to redefine consumer behavior and market dynamics in the coming years.

Editor’s pick

Featured interview Marketing Trends October 28, 2024

Algorithms, anxiety and the need for absurd brands

Introduction This article argues that absurdity is a must for brands. That in an increasingly bland world dictated by algorithms, being weird and breaking the rules is more important than ever. Want to understand why? Well, let’s dive in. Algorithms rule More than ever algorithms control our daily lives. They control what we listen to […]

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