Branding is changing, and we can’t ignore it. The allure of polished corporate identities is fading and giving way to imperfect but powerful personal storytelling.

We’ve all been there, stuck in a relationship that’s comfortable but ultimately going nowhere. A relationship that feels safe, predictable, and familiar… but lacks depth, excitement, or a real future. And nowhere is this more true than in brand strategy. For years, businesses, creators, and even global brands have followed the same outdated playbook: ❌ […]

For the first time in 25 years, Pantone has selected a shade of brown—Mocha Mousse—as its Color of the Year. This understated neutral speaks to a collective yearning for harmony and connection, influencing everything from fashion collections to retail strategies.