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Brand Strategy February 14, 2025

It’s Not Me, It’s You

We’ve all been there, stuck in a relationship that’s comfortable but ultimately going nowhere. A relationship that feels safe, predictable, and familiar… but lacks depth, excitement, or a real future. And nowhere is this more true than in brand strategy. For years, businesses, creators, and even global brands have followed the same outdated playbook: ❌ […]

Consumer Experience Consumer Insights Marketing Trends December 6, 2024

Pantone’s Mocha Mousse Captures the 2025 Vibe

For the first time in 25 years, Pantone has selected a shade of brown—Mocha Mousse—as its Color of the Year. This understated neutral speaks to a collective yearning for harmony and connection, influencing everything from fashion collections to retail strategies.

Brand Strategy Consumer Insights Marketing Trends December 4, 2024

Humanizing content as an answer to AI

In 2025, as AI continues to revolutionize content creation, the demand for authentic human connection grows stronger. Brands that prioritize real stories and human-centered creativity are standing out. From Cannes Lions’ bold winners to campaigns that celebrate individuals, the message is clear: connection that informs and educates is more impactful than pure emotion. Discover why humanizing content is the key to thriving in an automated world.

Editor’s pick

Brand Strategy February 14, 2025

Humanizing content as an answer to AI

In 2025, as AI continues to revolutionize content creation, the demand for authentic human connection grows stronger. Brands that prioritize real stories and human-centered creativity are standing out. From Cannes Lions' bold winners to campaigns that celebrate individuals, the message is clear: connection that informs and educates is more impactful than pure emotion. Discover why humanizing content is the key to thriving in an automated world.

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